Shimmer body care · Vegan & cruelty-free

Glow like it's your full‑time job.

Lightweight shimmer oils and serums that melt into skin, smell like a holiday and leave nothing behind but light.

  • Non-greasy, fast-absorbing
  • Vegan & cruelty-free
  • Women-owned

Vegan & cruelty-free

Non-greasy · fast-absorbing

For all skin types

Women-owned

Recyclable glass bottles

Lightweight. Luminous. Addictive.

Shop by ritual

Pick your glow

Oils for sheen, serums for scent, scrubs and butters for the softest skin of your life, and a toothpaste that sparkles.

The glow edit

Four moods. One glow.

Every ADAY shimmer is lightweight, fast-absorbing and made for all skin types. The only hard part is picking a scent.

Glow Drip Shimmer Oil standing among sliced guavas

Glow Drip™ Shimmer Oil

Sweet Guava Fantasy

Juicy guava and candy kisses in a featherlight oil that leaves a luminous, non-greasy veil. Your everyday getaway.

Golden Hour Shimmer Oil with a drizzle of honey

Golden Hour™ Shimmer Oil

Island Manoi Mood

Tropical manoi and beach glow. Finely milled gold shimmer for that fresh-off-the-beach luminosity, any time of year.

Soft Halo Shimmer Oil beside fresh papaya and peaches

Soft Halo™ Shimmer Oil

Papaya & Peach Vibes

White peach and papaya cream in a soft-focus glow that melts in on contact. Hydration with a halo.

A model in a blue satin dress holding the ADAY Electric Aura Shimmer Body Serum

Electric Aura™ Shimmer Body Serum

Radiant Blue Glow

A silky blue shimmer serum with our long-lasting Bombshell scent. Flirty, floral, fierce.

ADAY x Barbie™

Official collaboration

Shine bright, glow Barbie.

Glow Beam is a lightweight body serum with a fine radiant shimmer and the signature Barbie™ fragrance. Lilac in the bottle, lit-from-within on skin.

$20.00 50 ml

  • Fine radiant shimmer
  • Non-greasy, fast-absorbing
  • Signature Barbie™ fragrance
ADAY x Barbie Glow Beam Body Serum, a lilac bottle with a gold-capped dropper
A pool of lilac shimmer serum beside the bottle
Model applying the serum to her arm beside a pool

The ADAY promise

Made to feel weightless

Every product carries the same six commitments, printed right on the bottle.

  • Vegan

    No animal-derived ingredients, ever.

  • Cruelty-free

    Never tested on animals.

  • Non-greasy

    Lightweight and fast-absorbing.

  • All skin types

    Gentle enough for everyone.

  • Recyclable glass

    Bottles you can recycle.

  • Women-owned

    Proudly built and led by women.

How to glow

Three steps to lit-from-within

Thirty seconds, tops. Works on its own or mixed into your daily lotion.

  1. Golden Hour Shimmer Oil in golden liquid

    Shake

    Shake well to wake up the shimmer pearls.

  2. Electric Aura serum with a blue splash

    Drip

    Dispense a few drops onto collarbones, shoulders, arms and legs.

  3. Golden Hour Shimmer Oil held against sunlit skin

    Glow

    Massage until absorbed. Layer over moisturizer for extra hydration.

Our why

Body care that feels like sunlight on skin.

ADAY is a women-owned brand making vegan, cruelty-free shimmer that's addictive to wear and easy to love. Lightweight. Luminous. Addictive. It says so on every bottle.

@a.d.a.ybeauty

Glow, in motion

Straight from our stories. Tap through the shimmer.

Sweet Guava FantasySweet Guava FantasyIsland Manoi MoodIsland Manoi MoodElectric AuraElectric AuraPapaya & Peach VibesPapaya & Peach VibesPocket glowPocket glowBlue hourBlue hourGolden hourGolden hourSoft haloSoft halo

Good to know

Questions, answered

Are ADAY products vegan and cruelty-free?

Yes. Every ADAY formula is vegan and cruelty-free. We never test on animals and we don't use animal-derived ingredients.

No. Our oils and serums are formulated to be lightweight, non-greasy and fast-absorbing. They sink in within seconds and leave a silky, shimmering veil rather than a slick film.

Shake well to wake up the shimmer, dispense a few drops onto collarbones, shoulders, arms and legs, and massage until absorbed. Layer over moisturizer for extra hydration, or mix a drop into body lotion for a subtle all-over glow.

Current delivery destinations, times and rates are listed on our Shipping & Returns page.

Soft Halo Shimmer Oil in a swirl of cream

Glow club

First dibs on new shimmers

New scents, restocks and the occasional treat. No spam, just glow.

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