ADAY x Barbie™

Barbie, bottled.

An official collaboration: the signature Barbie™ fragrance, our shimmer, and packaging that earns its place on your counter.

  • Official collaboration
  • Signature Barbie™ fragrance
  • Non-greasy, fast-absorbing
ADAY x Barbie Glow Beam Body Serum, a lilac bottle with a gold-capped dropper
The dropper and a swatch of lilac shimmer serum

The collection

The collab, and a cooler pair

Two official ADAY x Barbie™ pieces. Plus Crystal Rush™, not part of the collab, but the serum we reach for when the mood turns cool.

The campaign

Glow Beam, in the wild

Shot on the real thing: lilac in the bottle, lit-from-within on skin.

The ADAY promise

Made to feel weightless

  • Real shimmer

    Fine, light-catching particles, never glitter.

  • Melts in

    Non-greasy, fast-absorbing, moisturizing.

  • Vegan

    No animal-derived ingredients in the scrub.

  • Cruelty-free

    Never tested on animals.

  • Women-owned

    Proudly built and led by women.

  • Gentle exfoliation

    Sugar crystals buff without scratching.

The collab

Body care that doesn't take itself too seriously.

Pink is a mood, not a compromise. The formulas are the same lightweight, cruelty-free ADAY you already know, wrapped in something that makes you smile at the bathroom mirror.

Glow Drip Shimmer Oil on a pink pedestal

Glow club

First dibs on new shimmers

New scents, restocks and the occasional treat. No spam, just glow.

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