New · Oral care

Brush like it's a beauty step.

A sparkling peppermint toothpaste that turns two minutes at the sink into the most glamorous part of your day. Fluoride, real peppermint oil, and a shimmer that rinses clean.

  • With fluoride
  • Real peppermint oil
  • 75 ml
ADAY Shimmer Toothpaste in Silver Peppermint and Pink Peppermint side by side

The duo

Pink or silver?

The same peppermint ritual in two finishes. Pink for a rose-tinted sparkle, silver for a quieter frost.

How to brush

Two minutes, twice a day

Nothing unusual, apart from the sparkle.

  1. Squeeze

    A pea-sized amount onto a dry or lightly damp toothbrush.

  2. Brush

    Two to three minutes, covering every surface and along the gumline.

  3. Don't rinse

    Spit out, but skip the water. Leaving the paste on lets the fluoride keep working.

What's inside

Sparkle, and substance

  • Fine shimmer

    Light-catching particles, no glitter left behind.

  • With fluoride

    The everyday work, done properly.

  • Real peppermint oil

    Mentha piperita and menthol for a lasting cool.

  • Aloe-softened

    Aloe leaf water keeps the paste comfortable.

Does the shimmer stay on my teeth?

No. The light-catching particles are suspended in the paste for the brushing itself and rinse away completely. What is left is a clean mouth and fresh peppermint breath.

Yes, both the Pink and Silver editions contain fluoride. The Pink edition is formulated with sodium fluoride at 1100 ppm F⁻. Check the tube for the full ingredient panel.

Rinsing washes away the fluoride before it has finished working. Spit out the excess and leave the rest on your teeth.

Both are peppermint and both contain fluoride. Pink is a rose-tinted paste with a soft pink sparkle, Silver is a pearl-white paste with a quieter frost. Check each tube for its full ingredient panel.

These are made for adults. Keep out of reach of children, and do not swallow.

Soft Halo Shimmer Oil with peaches and ice

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